Thursday / 13 March 2014

Apollo Marketing Success: Lessons For Modern Human Space Endeavors


New Book By David Meerman Scott (L) & Richard Jurek (R) Examines How NASA Successfully Marketed Apollo Program; Authors Then Evaluate Applicable Lessons For 21st Century Space Exploration: NASA Needs Unified Theme / Powerful Story To Focus Highly Fractured Global Audience, Work With Contractors Such As SpaceX On Human Mission Marketing, Allow Contractors To Take PR Lead; Challenge For Commercial Space Entrepreneurs Is Identifying Demand, Not Marketing Strategy

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